{"product_id":"the-alder-tassel-cardigan-winter-coat","title":"The Alder | Tassel Knit Cardigan Coat — Winter Holiday Lounge Wrap","description":"\u003cdiv class=\"product-narrative\" style=\"margin-top:10px;\"\u003e\n\u003cp\u003eWinter fashion has a structural problem: the gap between \"warm\" and \"beautiful\" is wider than it should be. The garments that keep you warm — puffer jackets, fleece layers, thermal base pieces — are engineered for thermal performance and tend to look like it. The garments that look beautiful — silk dresses, tailored blazers, lightweight knits — are not. The Alder was built to close this gap. Not to be a coat. Not to be a sweater. To be the thing you reach for when you want to feel wrapped without looking bundled.\u003c\/p\u003e\n\u003cp\u003eThe cable-knit pattern is not decorative — though it happens to be beautiful. It is structural. The cable weave creates raised columns of yarn that trap air between them, and trapped air is nature's insulator. The same principle that makes a down jacket warm — millions of tiny air pockets — operates in a cable knit, just at a larger, more visible scale. The difference is that a cable knit looks like a design choice, not a survival tool. The Alder exploits this ambiguity ruthlessly. It is a thermal system that reads as a fashion statement.\u003c\/p\u003e\n\u003cp\u003eThe tassels are the detail that transforms the Alder from \"nice cardigan\" to \"memorable garment.\" Hand-tied, individually anchored, each one a deliberate point of movement and texture. They catch the light differently than the knit body. They sway when you walk, adding kinetic energy to an otherwise static silhouette. Most garments are judged by how they look in a mirror. The Alder is judged by how it looks in motion — by the person across the room who notices the tassels and wonders where you got it. That person is the target market.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA cardigan should not just cover you. It should complete you.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-features\" style=\"margin-top:25px;\"\u003e\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cp\u003e✦ \u003cstrong\u003eChunky Cable-Knit Construction\u003c\/strong\u003e — A thick-gauge knit with cable-weave panels running vertically along the front and sleeves. The knit density is calibrated for indoor warmth without the weight of a full outdoor coat — ideal for the transitional space between heated room and chilly hallway.\u003c\/p\u003e\n\u003cp\u003e✦ \u003cstrong\u003eDecorative Tassel Hem\u003c\/strong\u003e — Hand-tied tassels run along the bottom hem and sleeve cuffs, adding movement and texture. Each tassel is individually knotted and secured — they do not unravel in the wash.\u003c\/p\u003e\n\u003cp\u003e✦ \u003cstrong\u003eOpen-Front Cardigan Silhouette\u003c\/strong\u003e — No buttons, no zippers, no closures to fumble with. The drape is designed to fall naturally when worn open, with enough front overlap to wrap closed when held by hand. A belt loop at the waist accommodates a self-tie belt (included).\u003c\/p\u003e\n\u003cp\u003e✦ \u003cstrong\u003eBlended Yarn Composition\u003c\/strong\u003e — A cotton-acrylic blend that combines the breathability and skin-feel of natural fiber with the shape retention and pill-resistance of synthetic. After 20 washes, the cardigan maintains its cable-knit definition without the fuzzing that pure acrylic develops.\u003c\/p\u003e\n\u003cp\u003e✦ \u003cstrong\u003eRelaxed Fit with Dropped Shoulders\u003c\/strong\u003e — The shoulder seam sits 3-4cm below the natural shoulder line, creating an intentionally oversized, lounge-forward silhouette. This is not a tailored coat — it is a wrap designed to be lived in.\u003c\/p\u003e\n\u003cp\u003e✦ \u003cstrong\u003eRibbed Cuff and Hem Finishing\u003c\/strong\u003e — The sleeve cuffs and bottom hem are finished with a 5cm ribbed knit band that provides gentle structure without binding. The ribbing stretches to accommodate layering but snaps back to its original dimensions after wear.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-specs\" style=\"margin-top:25px;\"\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;\"\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Cotton-acrylic blended yarn, chunky cable knit\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eStyle:\u003c\/strong\u003e Open-front cardigan coat with tassel trim\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eFit:\u003c\/strong\u003e Relaxed, oversized with dropped shoulders\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Open front with optional self-tie belt (included)\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eSleeve Length:\u003c\/strong\u003e Full-length with ribbed cuff\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eHem Detail:\u003c\/strong\u003e Hand-tied tassels along bottom hem and cuffs\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Approximately 95cm from shoulder — mid-thigh on most wearers\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Machine wash cold, gentle cycle, lay flat to dry\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Autumn, Winter, Early Spring — indoor\/transitional weight\u003c\/li\u003e\n\u003cli style=\"border-bottom:1px solid #eee;padding:8px 0;\"\u003e\n\u003cstrong\u003eSize Range:\u003c\/strong\u003e One size — fits US 2-12 (relaxed silhouette)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-applications\" style=\"margin-top:25px;\"\u003e\n\u003ch3\u003eWhere the Alder Belongs\u003c\/h3\u003e\n\u003cp\u003eThe Alder occupies a category that most wardrobes lack: the \"indoor coat.\" It is too structured to be a bathrobe, too soft to be a jacket, too deliberate to be a blanket. It belongs draped over the back of the reading chair where it is grabbed when the thermostat drops at 9pm. It belongs in the suitcase for the cabin weekend — the layer that bridges the gap between outdoor jacket and indoor sweater. It belongs in the holiday family photo, where the tassels catch the light and the cable knit reads as \"cozy\" rather than \"casual.\" This is the garment you reach for when you want to feel dressed without the effort of being dressed.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-faq\" style=\"margin-top:25px;\"\u003e\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How warm is the cardigan? Can it replace a coat?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The Alder is an indoor-to-transitional layer, not an outdoor coat. It provides warmth comparable to a heavy sweater — ideal for heated rooms, mild autumn days, and layering under a jacket. In temperatures below 10 degrees Celsius (50F), you will want an outer layer over it.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does the one-size fit work for both petite and plus-size?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The relaxed, oversized silhouette with dropped shoulders provides a generous fit that accommodates a broad size range. The 95cm length hits at mid-thigh on most wearers between 155cm and 175cm. On wearers above 175cm, it will land closer to upper-thigh. The open front means there is no closure strain point — the cardigan drapes regardless of chest or hip measurement.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will the tassels fall off in the wash?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Each tassel is individually knotted and back-stitched at the attachment point. In wash testing, zero tassels detached after 15 machine-wash cycles on gentle. Use a mesh laundry bag for additional protection — it prevents the tassels from tangling with other garments during the spin cycle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does the knit pill over time?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The cotton-acrylic blend is engineered for pill resistance. Cotton fibers are shorter and smoother than pure acrylic, reducing the friction that causes fiber balls to form. After 20 wear-wash cycles, minor pilling may appear at high-friction points (underarms, where the belt ties). A fabric shaver removes it in seconds and restores the surface to near-new condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:15px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I wear this over a dress for a holiday event?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: Yes — this is one of the Alder's primary use cases. The open front allows the dress underneath to remain visible. The cable-knit texture adds visual interest without competing with the dress's design. The tassels add movement. Over a solid-color dress, the Alder reads as intentional layering rather than \"I got cold and grabbed whatever was nearby.\"\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-gallery\" style=\"margin-top:30px;text-align:center;\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S9ad8db9f83a544609db80b2510ed9ec6J.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sa4efcd17cfaf4a7d9ed6e23127a4b969p.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S32556e8172954517b1c357c6112eedf2J.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S68abca3f4c3c4789a0e077174213df7ac.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S22dd22864e2047c5912fd60929f900f6l.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S92b709dab3414d548980362b77b701ae3.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Scffc7da31dec4a2d82077b664e97e865e.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S7c0c292a3a9d4b0fbe4dc4e1f5e4c212a.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sa8d10504dfb94da5b8fc4c857ee3c26dt.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S68b541f4106147a697a2ef3626b5389ba.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S565ea885ae95478694e0891d90fc62caI.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S3c2248760ee14febbc192a5eea5c83f50.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S09089ef94d5640c882df1bc60b699134b.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S87bda621b1544fb9a083e5f6d6f73602r.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n  \u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S55039430a68a4ae8ba0ab18f6a25a5b8F.webp?v=1734047715\" style=\"max-width:100%;margin-bottom:10px;\" alt=\"The Alder Cardigan Coat\" loading=\"lazy\"\u003e\n\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"Product\",\n  \"name\": \"The Alder | Tassel Knit Cardigan Coat — Winter Holiday Lounge Wrap\",\n  \"description\": \"Chunky cable-knit open-front cardigan coat with hand-tied tassels. 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