{"product_id":"the-petal-hour-floral-midi-dress","title":"The Petal Hour | Spaghetti-Strap Floral Midi Dress","description":"\u003cdiv class=\"product-narrative\"\u003e\n\u003cp\u003eA print is a decision about how loudly a dress speaks. The Petal Hour makes that decision quietly: a red ground, blooms scattered rather than engineered, and straps thin enough that the shoulder line does the talking. It photographs well at golden hour and still reads as composed under restaurant lighting two hours later.\u003c\/p\u003e\n\u003cp\u003eThe cut is deliberately plain, because plain is harder to fake. The bodice runs slim through a natural waistline, then falls straight to mid-calf in 109 to 111 cm depending on size. The fabric is a non-stretch polyester, chosen so the print keeps its registration instead of sagging at the hip after the second wash. There is no boning, no padding and no hardware to shift out of place while you sit.\u003c\/p\u003e\n\u003cp\u003eSizing runs S to L with flat garment measurements listed below. Read them as numbers taken on a table, not as body measurements, and compare against a dress you already own. If you sit between two sizes and want room through the waist, the larger one is the safer read.\u003c\/p\u003e\n\u003cp\u003eThere is a practical argument for keeping a dress this plain. A printed midi with no hardware, no zip and no lining is the garment that survives a suitcase, a beach restaurant and a hotel sink wash without needing anything from you. The print does the visual work, so the construction only has to stay out of the way.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eA floral dress works when the flowers are the last thing anyone notices.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003chr style=\"margin:28px 0;border:0;border-top:1px solid #e6e6e6;\"\u003e\n\u003cdiv class=\"product-features\"\u003e\n\u003ch3\u003eWhat the print does not hide\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;\"\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;line-height:1.7;\"\u003e\n\u003cstrong style=\"color:#1a1a1a;\"\u003e✦ \u003c\/strong\u003eHalter neckline with spaghetti straps and a sleeveless cut\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;line-height:1.7;\"\u003e\n\u003cstrong style=\"color:#1a1a1a;\"\u003e✦ \u003c\/strong\u003ePrinted midi length, 109 to 111 cm from the shoulder across S to L\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;line-height:1.7;\"\u003e\n\u003cstrong style=\"color:#1a1a1a;\"\u003e✦ \u003c\/strong\u003eSlim straight silhouette with a natural waistline seam\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;line-height:1.7;\"\u003e\n\u003cstrong style=\"color:#1a1a1a;\"\u003e✦ \u003c\/strong\u003eNon-stretch polyester in a synthetic fibre blend\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;line-height:1.7;\"\u003e\n\u003cstrong style=\"color:#1a1a1a;\"\u003e✦ \u003c\/strong\u003eThree sizes, S through L, with flat garment measurements published below\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;line-height:1.7;\"\u003e\n\u003cstrong style=\"color:#1a1a1a;\"\u003e✦ \u003c\/strong\u003eOne colourway only: red ground with a scattered floral print\u003c\/li\u003e\n\u003cli style=\"padding:10px 0;border-bottom:1px solid #f0f0f0;line-height:1.7;\"\u003e\n\u003cstrong style=\"color:#1a1a1a;\"\u003e✦ \u003c\/strong\u003eRecommended care: cold hand wash, hang dry, cool iron on the reverse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-specs\"\u003e\n\u003ch3\u003eMeasurements and materials\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;\"\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eFabric:\u003c\/strong\u003e Polyester, synthetic fibre\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Mid-calf, 109 \/ 110 \/ 111 cm for S \/ M \/ L\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eBust, flat:\u003c\/strong\u003e 70 \/ 74 \/ 78 cm for S \/ M \/ L\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eWaist, flat:\u003c\/strong\u003e 64 \/ 68 \/ 72 cm for S \/ M \/ L\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e Halter, sleeveless\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Straight, slim fit\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eElasticity:\u003c\/strong\u003e Non-stretch\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eWaistline:\u003c\/strong\u003e Natural\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Summer 2026 release\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #f0f0f0;font-size:15px;line-height:1.6;\"\u003e\n\u003cstrong\u003eCare:\u003c\/strong\u003e Cold hand wash, line dry, cool iron on the reverse\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-applications\"\u003e\n\u003ch3\u003eWhere this dress goes\u003c\/h3\u003e\n\u003cp\u003eThis is a dress for the parts of summer that involve other people: a garden lunch, a beach restaurant where the floor is sand, a long dinner that starts at seven and ends when the kitchen closes. Style it with flat sandals and a straw bag for daylight, then swap to heeled mules and a small shoulder bag after six. Because the fabric does not stretch and the silhouette is narrow, it layers badly under a jacket, so plan on a light knit over the shoulders rather than a coat over the top. For travel it folds to the size of a paperback and hangs out with a shake.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-faq\"\u003e\n\u003ch3\u003eSizing questions, answered\u003c\/h3\u003e\n\u003cdiv style=\"margin-bottom:16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eQ: Are these body measurements or garment measurements?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;line-height:1.75;\"\u003eThey are garment measurements taken flat on a table. Lay a dress you already own flat, measure the same points, and compare. That is more reliable than converting to a body circumference.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eQ: Is the dress lined?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;line-height:1.75;\"\u003eThe supplier listing does not specify a lining. Treat it as an unlined summer dress and choose underwear with that in mind, particularly in direct sunlight.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eQ: Does the fabric give at all?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;line-height:1.75;\"\u003eIt is a non-stretch polyester. There is no elastic in the waist and no give through the hip, so the flat measurements are the fit rather than a starting point.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eQ: What footwear works with a midi this narrow?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;line-height:1.75;\"\u003eAnything with a defined toe reads sharper against a straight skirt: flat leather sandals, slingbacks, or a low block heel. Chunky soles tend to fight the line.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eQ: How should I wash it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;line-height:1.75;\"\u003eCold hand wash, no tumble dryer, dry flat or on a hanger away from direct sun. A cool iron on the reverse keeps the print from taking a sheen.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eQ: How long is the skirt on a 165 cm frame?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;line-height:1.75;\"\u003eThe dress measures 109 to 111 cm from the shoulder, which lands at mid-calf on most frames between 160 and 170 cm. On a taller frame it will sit closer to the knee, on a shorter frame closer to the ankle.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:16px;\"\u003e\n\u003cp style=\"margin:0 0 6px;\"\u003e\u003cstrong\u003eQ: Does the halter strap dig in?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"margin:0;line-height:1.75;\"\u003eThe straps are narrow, so the weight of the bodice sits on a small area. If you are fuller through the bust, a strapless bra with a firmer band takes the load off the straps.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-promise\" style=\"margin-top:30px;padding:20px 22px;background:#faf9f7;border-left:3px solid #1a1a1a;\"\u003e\n\u003ch3 style=\"margin-top:0;\"\u003eHow this one ships\u003c\/h3\u003e\n\u003cp style=\"margin:0;line-height:1.8;\"\u003eEvery listing on this store is checked against the supplier spec sheet before it goes live, including the flat measurements above, so the numbers you read are the numbers we verified. Orders placed before 14:00 local time leave the warehouse the same working day. If a size turns out wrong, contact us within seven days of delivery and we will sort out an exchange rather than a debate.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-gallery\" style=\"margin-top:34px;text-align:center;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S82067191728b40f1a74099ec8f8081edx.webp?v=1791767388\" alt=\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\" style=\"max-width:100%;height:auto;margin:0 0 12px;border-radius:4px;\" loading=\"lazy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sb4b2a1668d2c4830972d76755ff570d8I.webp?v=1791767388\" alt=\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\" style=\"max-width:100%;height:auto;margin:0 0 12px;border-radius:4px;\" loading=\"lazy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sb63d1907cce34b56944e6a18746ba2cbd.webp?v=1791767388\" alt=\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\" style=\"max-width:100%;height:auto;margin:0 0 12px;border-radius:4px;\" loading=\"lazy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sf76c0da0e62541769ccb6d16933914e8R.webp?v=1791767388\" alt=\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\" style=\"max-width:100%;height:auto;margin:0 0 12px;border-radius:4px;\" loading=\"lazy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S1b79552523f448ef862cb05cd4d2aa56p.webp?v=1791767388\" alt=\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\" style=\"max-width:100%;height:auto;margin:0 0 12px;border-radius:4px;\" loading=\"lazy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sfb1d2eb838a241dcb804aaf8e193bed3I.webp?v=1791767388\" alt=\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\" style=\"max-width:100%;height:auto;margin:0 0 12px;border-radius:4px;\" loading=\"lazy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S227267f2d54c4452b01df80e35276ca5P.webp?v=1791767388\" alt=\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\" style=\"max-width:100%;height:auto;margin:0 0 12px;border-radius:4px;\" loading=\"lazy\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S9aed550809034eb0974b5f5d62c4b26an.webp?v=1791767388\" alt=\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\" style=\"max-width:100%;height:auto;margin:0 0 12px;border-radius:4px;\" loading=\"lazy\"\u003e\n\u003c\/div\u003e\n\u003cscript type=\"application\/ld+json\"\u003e{\"@context\":\"https:\/\/schema.org\",\"@type\":\"Product\",\"name\":\"The Petal Hour | Spaghetti-Strap Floral Midi Dress\",\"description\":\"A print is a decision about how loudly a dress speaks. The Petal Hour makes that decision quietly: a red ground, blooms scattered rather than engineered, and straps thin enough that the shoulder line does the talking. It photographs well at golden hour and still reads as composed under restaurant li\",\"sku\":\"1005012301351441-red-M\",\"brand\":{\"@type\":\"Brand\",\"name\":\"EastSupplier\"},\"url\":\"https:\/\/eastsupplier.com\/products\/the-petal-hour-floral-midi-dress\",\"image\":[\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S82067191728b40f1a74099ec8f8081edx.webp?v=1791767388\"],\"offers\":{\"@type\":\"AggregateOffer\",\"priceCurrency\":\"USD\",\"lowPrice\":\"83.74\",\"highPrice\":\"84.46\",\"offerCount\":10,\"availability\":\"https:\/\/schema.org\/InStock\",\"url\":\"https:\/\/eastsupplier.com\/products\/the-petal-hour-floral-midi-dress\"},\"aggregateRating\":{\"@type\":\"AggregateRating\",\"ratingValue\":\"4.7\",\"reviewCount\":\"3\"}}\u003c\/script\u003e","brand":"EastSupplier Platform","offers":[{"title":"red \/ M","offer_id":67969002307807,"sku":"1005012301351441-red-M","price":69.78,"currency_code":"USD","in_stock":true},{"title":"red \/ L","offer_id":67969002340575,"sku":"1005012301351441-red-L","price":84.46,"currency_code":"USD","in_stock":true},{"title":"red \/ S","offer_id":67969002373343,"sku":"1005012301351441-red-S","price":83.74,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S82067191728b40f1a74099ec8f8081edx.webp?v=1791767388","url":"https:\/\/eastsupplier.cn\/products\/the-petal-hour-floral-midi-dress","provider":"EastSupplier Platform","version":"1.0","type":"link"}