{"product_id":"the-linen-hour-linen-weave-midi-dress","title":"The Linen Hour | Linen-Weave Midi Dress with 3D Floral Applique and Lantern Sleeves","description":"\u003cdiv class=\"product-narrative\"\u003e\n\u003cp\u003eThere is an hour before evening when the light goes flat and the day stops asking anything of you. The Linen Hour is cut for that window. It does not announce itself. The O-neck sits close to the collarbone, the button placket runs clean and unbroken down the front, and the lantern sleeves gather at the wrist with just enough volume to read as deliberate rather than decorative. What you notice first is the weave, a linen-textured surface with the dry matte hand of slub yarn and no sheen when light hits it. What you notice second is the applique, three-dimensional floral work set onto the bodice in raised relief and stitched down along the petal edges so the shape holds instead of collapsing into the fabric after a season of wearing.\u003c\/p\u003e\n\u003cp\u003eThe construction is straightforward and honest. A mid-calf length keeps the line long without dragging at the hem. The body is loose and straight through the waist, a natural waistline that does not cinch, so the dress skims the figure instead of gripping it. A concealed side zip does the work of entry, which is why the button placket can stay purely visual with no gaping, no pulling, no readjusting in a hallway mirror. Slight elasticity in the weave allows movement through the shoulder and hip without going slack. The sleeve is the piece that carries the silhouette, a gathered lantern volume anchored at a fitted cuff, a shape that reads as architectural in daylight and soft in lamplight.\u003c\/p\u003e\n\u003cp\u003eSix colourways run from S to XXL, which means the dress can behave as a neutral or as the only considered colour in a room. White and apricot sit quiet against skin. Navy blue and black take a heel and a dark coat. Army green is the one that looks best in late afternoon. It layers under wool in autumn, stands alone in spring, and takes a flat sandal without changing character. The floral applique is the single ornament on the garment, and because it is the only one, it carries the entire dress.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eSome dresses are worn once. This one is worn until the seam tells you it is finished.\u003c\/em\u003e\u003c\/p\u003e\n\u003c\/div\u003e\u003chr style=\"margin:26px 0;border:0;border-top:1px solid #eee;\"\u003e\u003cdiv class=\"product-features\"\u003e\n\u003ch3\u003eWhat the Details Are Doing\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;\"\u003e\n\u003cli style=\"padding:7px 0 7px 22px;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#8a7350;\"\u003e✦\u003c\/span\u003eLinen-textured weave, dry matte hand, no shine under light\u003c\/li\u003e\n\u003cli style=\"padding:7px 0 7px 22px;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#8a7350;\"\u003e✦\u003c\/span\u003e3D floral applique raised off the bodice and edge-stitched to hold shape\u003c\/li\u003e\n\u003cli style=\"padding:7px 0 7px 22px;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#8a7350;\"\u003e✦\u003c\/span\u003eLantern sleeves gathered into a fitted cuff\u003c\/li\u003e\n\u003cli style=\"padding:7px 0 7px 22px;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#8a7350;\"\u003e✦\u003c\/span\u003eConcealed side zip keeps the button placket visually clean\u003c\/li\u003e\n\u003cli style=\"padding:7px 0 7px 22px;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#8a7350;\"\u003e✦\u003c\/span\u003eO-neckline cut close to the collarbone\u003c\/li\u003e\n\u003cli style=\"padding:7px 0 7px 22px;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#8a7350;\"\u003e✦\u003c\/span\u003eMid-calf drop with a straight, loose body\u003c\/li\u003e\n\u003cli style=\"padding:7px 0 7px 22px;position:relative;\"\u003e\n\u003cspan style=\"position:absolute;left:0;color:#8a7350;\"\u003e✦\u003c\/span\u003eSix colourways across sizes S to XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-specs\" style=\"margin-top:26px;\"\u003e\n\u003ch3\u003eTechnical Specifications\u003c\/h3\u003e\n\u003cul style=\"list-style:none;padding:0;margin:0;\"\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Polyester in a linen-textured slub weave\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eWeave:\u003c\/strong\u003e Tatting craft weave, matte surface\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eLength:\u003c\/strong\u003e Mid-calf\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eNeckline:\u003c\/strong\u003e O-neck\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eSleeve:\u003c\/strong\u003e Lantern sleeve with fitted cuff\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eSilhouette:\u003c\/strong\u003e Straight, loose fit, natural waistline\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eClosure:\u003c\/strong\u003e Concealed side zip with decorative button placket\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eDecoration:\u003c\/strong\u003e 3D floral applique, edge-stitched\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eSeason:\u003c\/strong\u003e Spring and autumn\u003c\/li\u003e\n\u003cli style=\"padding:9px 0;border-bottom:1px solid #ececec;\"\u003e\n\u003cstrong\u003eSizes and colours:\u003c\/strong\u003e S to XXL, six colourways\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-applications\" style=\"margin-top:26px;\"\u003e\n\u003ch3\u003eWhere It Gets Worn\u003c\/h3\u003e\n\u003cp\u003eThis is a dress for the long middle of the day, not the two hours either side of midnight. It works for a gallery opening where the room is cold and the floor is concrete, for a lunch that turns into a walk, for the kind of dinner where nobody is performing. The loose body means it sits comfortably through a meal and a train ride. The mid-calf hem clears stairs and wet pavement. Layer it under a cropped coat in October and the lantern sleeve becomes the visible detail at the wrist. Wear it alone in April with a flat leather sandal and the applique does all the work.\u003c\/p\u003e\n\u003c\/div\u003e\u003cdiv class=\"product-faq\" style=\"margin-top:26px;\"\u003e\n\u003ch3\u003eQuestions, Answered\u003c\/h3\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is the fabric actually linen?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The dress is cut from a polyester woven with a linen slub texture, which gives it the matte surface and dry hand of linen with far better crease recovery. It resists wrinkling in a suitcase and does not need the pressing that pure linen demands.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How does the loose fit compare to a size chart?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The body is cut straight rather than fitted, so the waistline measurement is generous by design. Order your normal size for the intended drape. If you want a closer line through the hip, size down one and the natural waist will still sit correctly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Will the applique survive washing?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The floral work is stitched down along the petal edges rather than spot-glued, so it holds its relief. Wash cold on a delicate cycle inside a mesh bag, or hand wash, and dry flat. Do not tumble dry the applique.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is the dress see-through in the lighter colours?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: White and apricot carry a lining through the bodice and skirt to the knee. Navy blue, black, pink and army green do not need one. Under direct summer sun, a nude-tone slip is still the safer choice for the two palest colourways.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is the actual length on a size M?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: The mid-calf drop measures approximately 118 cm from the high point of the shoulder on a size M, which lands between mid-calf and low-calf on a wearer of about 165 cm. The hem is straight cut, so it can be shortened without disturbing the applique.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin-bottom:18px;\"\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can this be worn to a formal event?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA: It reads as smart-casual by default and elevates with a heel and a structured bag. For black-tie it is the wrong register. For a garden ceremony, a rehearsal dinner or a daytime wedding guest dress, it sits correctly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003cdiv style=\"margin-top:26px;\"\u003e\u003cp\u003eOrdered through EastSupplier, each dress is packed flat and shipped from stock within one business day, with tracked delivery and a fourteen-day return window on unworn pieces. Sizing runs true to the chart, and the fit notes above describe the sample measured on a size M.\u003c\/p\u003e\u003c\/div\u003e\u003cdiv class=\"product-gallery\" style=\"margin-top:30px;text-align:center;\"\u003e\n\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sde02304dff6044feae4f6d214a962053g_1dcb5e94-7156-463f-ab71-669709b9c500.webp?v=1793334621\" alt=\"Product detail\" loading=\"lazy\" style=\"width:100%;max-width:760px;height:auto;margin:0 0 14px 0;border-radius:2px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S8647211738aa488ebec7ba692d94de8cB_df5e5c9d-2b81-4168-a276-d63d0a650ac5.webp?v=1793334621\" alt=\"Product detail\" loading=\"lazy\" style=\"width:100%;max-width:760px;height:auto;margin:0 0 14px 0;border-radius:2px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sfcd2644ab2e2481480b4b35b505de3479.webp?v=1793334621\" alt=\"Product detail\" loading=\"lazy\" style=\"width:100%;max-width:760px;height:auto;margin:0 0 14px 0;border-radius:2px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sde02304dff6044feae4f6d214a962053g.webp?v=1793334621\" alt=\"Product detail\" loading=\"lazy\" style=\"width:100%;max-width:760px;height:auto;margin:0 0 14px 0;border-radius:2px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/S8647211738aa488ebec7ba692d94de8cB.webp?v=1793334621\" alt=\"Product detail\" loading=\"lazy\" style=\"width:100%;max-width:760px;height:auto;margin:0 0 14px 0;border-radius:2px;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0503\/6412\/1244\/files\/Sfcd2644ab2e2481480b4b35b505de3479_28093296-a1b2-4428-a643-c47ba056935c.webp?v=1793334621\" alt=\"Product detail\" loading=\"lazy\" style=\"width:100%;max-width:760px;height:auto;margin:0 0 14px 0;border-radius:2px;\"\u003e\n\u003c\/div\u003e\u003cscript type=\"application\/ld+json\"\u003e{\"@context\": \"https:\/\/schema.org\/\", \"@type\": \"Product\", \"name\": \"The Linen Hour | Linen-Weave Midi Dress with 3D Floral Applique and Lantern Sleeves\", \"description\": \"Linen-textured midi dress with 3D floral applique, O-neck, lantern sleeves and a concealed side zip. 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